inceptionAS
strategy, product and market development advisory services
“Yoda of advanced TV advertising”
> CEO OF AD TECH COMPANY ACQUIRED BY ROKU
ABOUT
inceptionAS is the advisory services firm founded and led by Claudio Marcus, following a successful 20+ year career as a proven innovator in the U.S. advanced TV ad tech space, as well as prior experiences as a leading industry analyst and advertising agency executive.
inceptionAS prides itself on being highly selective, and works with no more than three committed clients at a time to deliver the best possible engagement, thinking, and results.
Details on Claudio's achievements, expertise and experience are available on LinkedIn...
CURRENT CLIENTS
inceptionAS works closely with its CEO clients and key members of their leadership teams to redefine or create Strategy, Product and Market development efforts that amplify advantages, shorten sales cycles and grow revenues.
tvbeat is a leading provider of cross-platform, data-driven TV campaign planning and optimization applications that improve monetization of linear and addressable TV ad inventory. tvbeat's clients include Canal+, Proximus, Sky Media, and other media companies. inceptionAS is helping tvbeat develop innovative high-value business solutions, and expand its client base in the United States.
Covatic delivers award-winning, private-by-design, on-device technology and applications for major media companies, enabling addressable advertising without compromising effectiveness or personal user data. Clients such as Bauer, BBC America, Sky Media, and Comcast illustrate Covatic's industry impact. inceptionAS is assisting Covatic in accelerating business value and establishing itself as a privacy-forward market leader in the United States.
tvScientific has developed an innovative connected TV platform that brings the power of digital ads to TV advertising, including a self-serve solution that combines media buying with measurement and attribution to inform and deliver better business results. tvScientific's clients include Britbox, Mattel, WeightWatchers, and other direct-to-consumer marketers. inceptionAS is helping tvScientific strengthen its competitive advantage, including the expansion of its platform audience reach to drive greater business impact.